Performance Marketing · Chandigarh / Mohali

Aryan Rana
turns ad spend into leads.

Performance Marketer — Meta & Google Ads

I plan, launch and optimise lead-generation campaigns end-to-end — audience targeting, creative strategy, lead forms and funnel optimisation — with a sharp focus on cost-per-lead and real, qualified results

aryanrana0600@gmail.com+91 77104 69607LinkedIn
1000+
Qualified Leads
₹1CR+
Revenue Sourced
₹16L+
Profit Driven
₹20
Lowest Cost / Lead

A performance marketer who reads the data, not the vanity metrics. I build campaigns that don't just collect cheap leads — they bring in the right ones, with structured forms, qualifying questions and a relentless focus on what actually converts

01

Featured Work

Live lead-gen campaigns for international travel packages

Atravelq · Meta Lead Generation

Scaling international travel lead-gen across 8+ markets

Owned the Meta lead-generation engine for international holiday packages — building campaigns per destination, designing carousel creatives and higher-intent lead forms, and optimising spend market-by-market. Across 11 live campaigns: 275+ leads at a blended ~₹50 CPL, with the top campaign delivering leads at just ₹32

OutcomeCampaign-sourced a ₹9,00,000 high-ticket Europe booking — ₹1.3L profit — converting paid social leads into real revenue.
The MethodCheap "group tour" expectations were flooding lead forms for what are actually customised private packages — misaligned prospects, wasted sales time. Fix: rebuilt the funnel so the promise is clear at every step. Ad creative calls out "Fully customised · No group tours", and the lead form's intro sets the same expectation before a single field is filled. Then filtered every lead — qualifying by intent, budget fit and readiness — before passing only serious prospects to the sales team. Result: no junk leads reaching sales, faster conversions, zero wasted follow-ups.
Hong KongTOP
₹32 / lead
New ZealandTOP
₹35 / lead
Europe
₹43 / lead
Italy
₹73 / lead
Iceland
₹61 / lead
Russia
₹63 / lead
Atravelq · Profit Attribution

Re-ranking campaigns by profit — not cost-per-lead

Built a booking-to-campaign tracker that ties every confirmed booking back to the campaign that produced it, then re-ranked the account by real revenue and ROI instead of lead cost. The picture flipped: the campaigns that looked "expensive" on cost-per-lead turned out to be the biggest earners — while the cheapest leads hadn't booked at all.

The InsightThe Insight The campaign that looked weak on cost-per-lead became the account's #1 earner — a ₹13L booking and ₹1.8L profit. Across all confirmed bookings so far: ₹62L+ in sales and ₹8L+ profit from paid social.
Iceland68x ROI
₹1.8L profit
₹13L booking value
Europe15x ROI
₹1.3L profit
₹9L booking value
Italy33x ROI
₹60K profit
₹4.5L booking value
New Zealand11x ROI
₹1.27L profit
₹8.15L booking value
New Zealand116x ROI
₹1.19L profit
₹4.05L booking value
02Case Studies
Verified · Live Meta Ads Manager
Meta Ads Manager performance May to June 2026
Meta Ads Manager performance August 2026
Case Study 01 · Europe Campaign · Meta Ads

Turning premium Europe leads into a ₹9 lakh booking

Objective: Generate qualified leads for premium Europe travel packages using Meta lead-generation ads — built to attract genuine, high-intent travellers rather than the cheapest possible sign-ups.

My Role
  • Created and managed the Meta lead-generation campaigns end-to-end
  • Built carousel creatives tailored to the Europe travel offer
  • Designed lead forms to capture higher-intent enquiries
  • Optimised audience targeting to reach the right travellers
  • Monitored campaign performance and cost-per-lead throughout
Results
180
Leads Generated
₹48
Cost / Lead
₹9,00,000
Booking Revenue
₹1,30,000
Profit
Key Insight

This campaign wasn't the cheapest on cost-per-lead — but it produced a confirmed booking worth ₹9 lakh. It proved that lead quality matters more than a low CPL: a slightly higher cost-per-lead converted into real, high-ticket revenue.

Case Study 02 · Iceland Campaign · Profit Attribution

Uncovering the account's most profitable campaign

Objective: Identify which campaigns were actually generating business revenue — not just cheap leads — by connecting bookings back to the campaigns that produced them.

My Role
  • Tracked booking sources back to their originating campaigns
  • Connected confirmed bookings to the specific ad campaigns
  • Compared cost-per-lead against actual sales outcomes
  • Analysed campaign profitability beyond surface-level metrics
Results
₹13,00,000
Booking Revenue
₹1,80,000
Profit
Key Insight

On cost-per-lead alone, the Iceland campaign looked expensive. But after booking-attribution analysis, it turned out to be the highest profit-generating campaign in the entire account — a result that surface-level CPL would have completely missed.

03

Projects

Google & Meta campaign builds across niches

Google Ads · Real Estate

Trident Hills — Search Campaign

  • Planned & executed a structured Search campaign with ad groups, keywords and extensions
  • Keyword research targeting high-intent real-estate queries
  • Optimised ad copy to lift CTR and lead potential
  • Sitelinks & callouts to boost visibility
Google Ads · Service Business

Robin Removalist — Search Campaign

  • Location-focused campaign targeting service-based search intent
  • Structured ad groups for better relevance & keyword matching
  • Optimised keywords for stronger local search reach
Meta Ads · Multiple Niches

Multi-Niche Meta Campaigns

  • WanderNest Travel · UrbanGlow Fashion · Skyline Heights Realty
  • Audience strategies built on demographics, interests & behaviour
  • Engaging creatives & persuasive ad copy
  • Funnel-based campaigns for awareness & conversion
04

Skills & Tools

The performance-marketing stack I work in

Advertising Platforms
Meta Ads ManagerGoogle AdsLead GenerationSearch & PMax
Core Marketing Skills
Audience TargetingCampaign OptimizationCampaign StructuringAd CopywritingKeyword ResearchA/B Testing
Analytics & Tracking
Google Analytics (GA4)Google Tag ManagerGoogle Keyword PlannerConversion TrackingROI / Profit AttributionReporting
Creative & Other
SEO (On-Page & Off-Page)CanvaMS ExcelContent StrategyCompetitor ResearchClient Communication
05

Experience

Where I've built & run campaigns

2026 — Present
Performance Marketer
Atravelq · Global Travel
  • Managed 40+ live travel campaigns across Meta lead generation
  • Generated 1,000+ leads for international holiday packages
  • Achieved a lowest cost-per-lead of ₹14 on the top-performing campaign
  • Contributed to ₹1cr+ in booking revenue sourced from paid social
  • Contributed to ₹16L+ in profit through revenue-led optimisation
  • Managed campaigns across multiple international destinations, optimising spend market-by-market
  • Also serve as Digital Marketing Team Lead — overseeing campaign strategy, creative direction and team coordination alongside hands-on performance work
Freelance
Digital Marketing — Growex Media
Self-initiated venture

Developed core performance-marketing skills — social-media management, ad creative and campaign structuring — through a self-run digital brand, building the hands-on foundation for live, results-driven campaign work.

06

Training & Credentials

Training
Digital Marketing TrainingWebHopers Academy, Zirakpur · 3 Months
Google & Meta Ads setup & managementHands-on campaign building
Real-world campaign structuringAcross multiple business niches
Certifications
Google Ads — Search Certification
Google Ads — Creative Certification
Education
Diploma — Computer Science EngineeringLongowal Group of Colleges, Derabassi
2020 — 2023
07

Reviews & Proof

Leadership feedback + real converted-lead receipts

“
1 more sale done — ₹1,80,000 profit. Good work Aryan.
Sales Leadership · Atravelq
Sent after another Meta-sourced lead converted into a booking
Atravelq leadership feedback proof
13
Converted Leads Shown
₹38L+
Booking Value
₹4.60L
Profit Generated
Review 2
₹8,15,000
PACKAGE VALUE
₹1,27,300
PROFIT

New Zealand honeymoon lead · assigned 30 May, converted 24 June

Review 3
₹4,05,000
PACKAGE Value
₹1,18,750
Profit

New Zealand family package · assigned 30 May, converted 24 June.

Review 4
₹3,87,600
SALE REVENUE
₹66,000
Profit

Lead received 6 Aug → converted 11 Aug · marketing cost just 3.5% of package price

Booking & CRM Proof

From lead generation to converted bookings

CRM records showing converted travel bookings generated from paid acquisition.

CRM converted bookings proof
CRM Booking Proof

3 converted bookings · 06 Sep — ₹3,36,600 · 13 Sep — ₹2,29,500 · 16 Sep — ₹3,25,380

CRM converted bookings proof
CRM Booking Proof

3 converted bookings · 05 Aug — ₹6,12,000 · 06 Aug — ₹3,46,800 · 04 Sep — ₹2,85,600

CRM converted bookings proof
CRM Booking Proof

4 converted bookings · 05 Aug — ₹3,20,000 · 23 Aug — ₹2,90,700 · 30 Aug — ₹4,69,200 · 02 Sep — ₹6,14,040

Client names, contact information and unrelated business information have been intentionally blurred to maintain confidentiality.
Let's build campaigns that convert

Let's work together.

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